Codename: LIVID BEAR

Oh boy - this is a big one. Our first major collaboration, proudly created with The Grizzly Paw Brewing Company.

The idea was simple: use our manufacturing access to build a unique, elevated branch of the brewery’s already fantastic merchandise offering. With their 30-year milestone on the horizon, it felt essential that our first step together was done properly - high-quality materials, thoughtful design, and a product that clearly lived in a different tier.

From that vision came the name The Grizzly Paw Mountain Beverage Society - something that felt heritage-inspired, a little old-money, and broad enough to represent the whole company.

The corduroy overshirt took a few iterations to get the pattern just right, but the end result was worth every adjustment. Two colour-ways - blue and white - each made with a medium-wale corduroy that feels rich and substantial. Bold embroidery, unmistakable branding, and, most importantly, the symbol of our collaboration proudly placed inside the collar.

We produced only 50 of each colour, making this a truly limited-edition release.
Now available exclusively at The Grizzly Paw Tap Room.