Codename: LIVID BEAR part 2

A proud sequel to our first collaboration with The Grizzly Paw Brewing Company: socks.

While speaking with their Director of Merchandise, it became clear there was a real need for high-quality socks - but the challenge had always been the steep production costs from their existing suppliers. Using our position, we set out to see what we could do differently.

What you see here is our progress so far. We’re only in the first sampling phase, but edging closer to full production. We’ve chosen high-quality materials to create a woven sock with a timeless design, rich colours, and excellent craftsmanship.

The biggest challenge? Converting the digital artwork from Grizzly Paw’s Founders Series animals into fully coded embroidery files. No easy feat.

Next steps will be refining the sample: is the shape right? Does the material feel right? Do they stay on your feet - and do they keep you warm? All still to be answered. After that, we’ll look at packaging options.

Plenty more to come. Stay tuned.